Announcements Archives - MovieLabs https://movielabs.com/category/announcements/ Driving Innovation in Film and TV Content Creation and Distribution Thu, 24 Aug 2023 21:15:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.3 https://movielabs.com/wp-content/uploads/2021/10/cropped-favicon-32x32.png Announcements Archives - MovieLabs https://movielabs.com/category/announcements/ 32 32 MovieLabs releases Visual Language v1.2 with expanded coverage across on-set production, networking and security https://movielabs.com/movielabs-releases-visual-language-v1-2-with-expanded-coverage-across-on-set-production-networking-and-security/?utm_source=rss&utm_medium=rss&utm_campaign=movielabs-releases-visual-language-v1-2-with-expanded-coverage-across-on-set-production-networking-and-security Thu, 24 Aug 2023 00:32:04 +0000 https://movielabs.com/?p=13294 New Version 1.2 continues to expand breadth and depth of the Visual Language for Media Creation

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When we launched the Visual Language for Media Creation, we had no idea how well received it would be and that we’d be continuing to expand it 2 years later. But we’re hearing from organizations that they appreciate the common approach to designing workflows and diagrams that can be immediately interpreted by their colleagues using a shared visual language. We’re also now starting to see software tools natively supporting the Visual Language and the Icons within it for interfaces which is also exciting.

So today we’re announcing an expansion of the language into new areas that were requested by tool makers, member studios, the Hollywood Professional Alliance (HPA) and the SMPTE RIS On-Set Virtual Production group. The focus for v1.2 was production technology terms and icons around on-set and virtual production workflows. We also added some additional terms and icons to help diagram hybrid cloud/on-prem workflows and some security services for CSAP.

Here are the key highlights:

  • Production Infrastructure: Several new terms to add the following to your workflows: Asset Manager, Encoder, LED Lighting and Display, Head Mounted Display, LIDAR, Motion Capture, Motion Control, Renderer, Video Router, and Video Switch.
  • Network Infrastructure: Several new terms for infrastructure network views: Firewall, Mobile Device, and Network Switch.
  • Security Services: Several new icons for existing CSAP terms for services: Authentication Service, Authorization Service, and CSAP service.
  • Realtime and Time Critical Master Shapes: New master shapes to indicate that workflows or processes are real-time or time critical.

Later this Fall, we’ll be adding new extensions to the Visual Language so stay tuned to our announcements on LinkedIn or Twitter.  You can also see all of the icons which have a defined term in the MovieLabs vocabulary on our documentation site at: Vocabulary | MovieLabs. As a reminder, MovieLabs also provides templates with example workflows for use in major design tools like Visio, Powerpoint, KeyNote and LucidChart.

Example workflow image from MovieLabs Visual Language v1.2

An example of a workflow featuring new icons and terms from MovieLabs Visual Language v1.2

Please reach out to MovieLabs at office@movielabs.com to let us know how you’re implementing the visual language and if there are specific expansions you’d like us to address next.

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Announcing CSAP v1.3 https://movielabs.com/announcing-csap-v1-3/?utm_source=rss&utm_medium=rss&utm_campaign=announcing-csap-v1-3 Wed, 02 Aug 2023 03:51:42 +0000 https://movielabs.com/?p=13198 Including Updates and new Content in the CSAP architecture

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Introducing v1.3 of the Common Security Architecture for Production (CSAP)

As developers learn about implementing CSAP, their feedback helps us refine the CSAP architecture and we are now publishing CSAP version 1.3.

This round of changes is modest but we feel it makes the architecture cleaner and easier to understand how to implement it.

Below is a summary of the key changes from version 1.2:

The functions of the Asset Protection Service have been merged into the Authorization Service

There is no change in functionality because of this amendment but it is becoming clear that managing asset access authorizations is a core role of the authorization service and should not be a separate function.

The distinction between the supporting components Trust Inference and Continuous Trust Validation has been removed.

The market is showing that continuous trust validation is part of the trust engine in authentication systems that provide trust inference. The v1.3 architecture simply shows trust inference in the supporting security components. There is no change in functionality, we have simply removed what has become an unnecessary distinction.

The official Visual Language representation of CSAP has changed

We think our new representation makes it easier to understand that CSAP is a collection of services that provide the functionality necessary for CSAP to support the 3 levels of security. The three services of authorization, authentication and the authorization rule distribution that make up the CSAP core components are now shown as services within a CSAP infrastructure shape.

Similarly, we are representing the CSAP support components as seven services within an infrastructure shape (see the Visual Language to see how Infrastructure and Services are quickly identifiable with Shapes and Icons).

Put those together along with a couple of new Visual Language security icons and the new CSAP Overview diagram looks like this:

new CSAP overview diagram

You will see that we are representing Global Security Management, that’s the source of security policies that are external to the production management/CSAP authorization set up, as a service.

In this diagram, production management is made up of workflow management and asset management. It’s illustrative of the two broad elements of production management that drive CSAP.

CSAP Part 5A has been updated to include the CSAP Zero-trust Foundation

CSAP is a zero-trust architecture for securing media production and the way to implement CSAP is to start with zero-trust. In a recent blog post we talked about all the different things that zero-trust could mean in our production context, the various “zero-trust” products being offered and we introduced the concept of the CSAP Zero-trust Foundation (ZTF). The CSAP ZTF is a zero-trust security model with a certain set of features necessary for building CSAP.

CSAP Part 5: Implementation Considerations is a living document that we plan to add to. We initially published Part 5A, 5B and 5C and with version 1.3, we have added an expanded version of the CSAP ZTF blog post to Part 5A. It’s worth a read if you’re sitting there wondering where to start on your CSAP journey.

Keep the Feedback Coming

We hope that reading this will encourage you to read the new versions which are available both as online documents on our documentation website and as downloadable PDF documents. Please reach out to MovieLabs if you have any questions about how to deploy any part of CSAP at csap@movielabs.com.

We’ll keep adding to the implementation considerations as and when we see a need, and we’ll publish the final part of the main document set, Part 6: Policy Description, at a later date.

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New Visual Language Templates https://movielabs.com/new-visual-language-templates/?utm_source=rss&utm_medium=rss&utm_campaign=new-visual-language-templates Thu, 27 Apr 2023 00:01:30 +0000 https://movielabs.com/?p=12636 Expanded support for new diagram tools to bring the MovieLabs Visual Language for Media Creation to wherever you work

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To assist the industry in easily picking up and using the Visual Language for Media Creation, we have created templates for major workflow design applications and services. In April 2023, we introduced support for Apple Keynote, Omnigraggle (for Mac) and Autodesk Autocad (for Windows and Mac). All of these templates include the basic shapes (representing Assets, Infrastructure, Tasks, Participants and Contexts) as well as the icons, lines and arrowheads. We also include some recommendations and samples. We’ll keep these templates updated as the Visual Language continues to expand.

Below is a summary of the new and existing templates available now on the Visual Language page. More detailed information and notes for developers looking to integrate visual language into their apps/services are available on our documentation site.

Keynote Template

NEW Apple “Keynote” for Mac/iOS

For Keynote, we have imported and organized all the shapes, icons, and lines so you can copy and paste them into your presentation. We have included several slides about the language, included some examples and provided slides with all the icons with their terms.

Omingraffle Template

NEW – OmniGroup “Omnigraffle” for Mac

For Omnigraffle, we have imported and organized all of the shapes so they are ready to be used natively within the application or shared within your facility. You can easily copy, connect, or format the shapes and connect them via native lines and shapes. We have created a sample document.

Microsoft PowerPoint and Visio Templates

Microsoft “PowerPoint” and “Visio” for Windows & Mac

The existing templates have been updated to v1.2 with more examples and the latest icons.

All Assets and Templates

Get all the assets and templates listed above in a zip file download.

Lucid Software’s “LucidChart”

In addition, we can share the MovieLabs library of icons and asset shapes for the LucidChart online SaaS service. To request access to the template, email us at lucid@movielabs.com so we can share permissions.

Contact Us

We love to know what’s you’re using the Visual Language for and if you have specific feedback or requested extra features or icons! Please email us at office@movielabs.com.

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Announcing CSAP v1.2 Part 5: Implementation Considerations https://movielabs.com/announcing-csap-v1-2-part-5-implementation-considerations/?utm_source=rss&utm_medium=rss&utm_campaign=announcing-csap-v1-2-part-5-implementation-considerations Wed, 21 Dec 2022 16:49:37 +0000 https://movielabs.com/?p=11919 What the CSAP architects were thinking about and why there’s no magic here!

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Introducing Part 5 of the Common Security Architecture for Production (CSAP)

Today we are publishing Part 5: Implementation Considerations of the Common Security Architecture for Production (CSAP) v1.2. The CSAP architects were keen to design an architecture that did not have any boxes labelled “magic happens here,” and Part 5 offers some insight into our thinking and how we avoid them.

Part 5 conveys what the CSAP architects envisioned regarding the operational and technical implementation of CSAP, as well as lessons learned from implementing it. It’s not an implementation guide; its goal is to explain the architecture at the next level of detail to assist those who are actively implementing CSAP today.

CSAP Part 5 is divided into three parts to respond to where implementors are in their journey.

In Part 5A: Implementation Considerations – Starting Out we discuss how you get from here, a perimeter-based security system, to there, CSAP. The journey starts out by migrating to a zero-trust security (although it is probably more accurate to say zero-trust security philosophy), which is the entry point to CSAP. Recall that CSAP is a workflow-driven zero-trust security architecture for securing media production in the cloud, so the zero-trust philosophy comes first.

Part 5A then discusses what it means to get from zero-trust to CSAP levels 100, 200 and 300, The CSAP levels are not recommended practices or robustness. The levels describe required capabilities and functionality. Remember that a uniform CSAP level does not need to be applied across the entire production – some assets or services may be deemed to require level 100, some 200, and the most secure deemed to need level 300. CSAP is designed so that the decision as to which security level to apply can be made outside of CSAP, for example from risk analysis.

Part 5A wraps up looking at the core concept of trust, the more detailed version of our “Can I Trust You?” blog post.

Part 5B: Implementation Considerations – CSAP Core gets into the CSAP core security functions. A big part of this, and the place where every activity starts, is authentication. Part 5B addresses not only participant1 authentication but also device and application authentication, and the core principle of mutual authentication. . The most common security when accessing a web service is Transport Layer Security (TLS) which is the S in https://. TLS allows the user’s to authenticate the web service. The user is authenticated by a secondary mechanism, in the simplest case a username and password. The two different mechanisms add to the complexity, but neither authenticates the user’s device. It’s just assumed that the user’s device can be trusted because the user is using it. CSAP requires mutual authentication which means that the service may require a mechanism to authenticate the user’s device, for example using mutual transport layer security (mTLS) rather than TLS.

Of course, there are alternatives to authenticating the device using certificates, for example, by evaluating the trustworthiness of the device. When a customer logs into one British bank, the bank’s service looks for remote control help desk software running on the customer’s device. This class of software is used by criminals as they seek to social engineer access to a victim’s account. If this software is detected, the customer is granted read-only access to their account but cannot do anything like authorize a payment. This is an example of extended device policy to add more security to the ecosystem.

In addition, Part 5A covers techniques for application authentication along with notes on

Part 5B has a section on the implementation issues surrounding the handling of authorization, including authorization policies and the creation and processing of authorization rules.

We conclude Part 5B with a section on the user experience drawing on the work done by the designers of Google’s BeyondCorp security architecture, and particularly the Explanation Engine. This is important because it is vital that the security is connected back to the user so that they know why they’ve just been denied something or are required to authenticate to access something.

The third of the Part 5 documents is Part 5C: Implementation Considerations – Approaches. In this document, we address some examples of how CSAP might be implemented in certain circumstances.

We start out examining techniques for implementing a zero-trust network at layers 2 and 3 such as Software-Defined Perimeters, and how a layer 7 (or layer 8 depending on your point of view) zero-trust network can be created using a service mesh.

Part 5C addresses access controls and how they can be managed. Spoiler alert: if you are using access controls to authorize a user’s access to a resource, you could add that user to the access control list for the resource, or you could add the user to a group that is authorized to access the resource.

We close Part 5C with a section on end-to-end encryption looking at both where it might be used and some considerations in implementing it. End-to-end encryption is important to realize the CSAP capability of operating securely on an untrusted infrastructure. We don’t get into the mathematics of cryptography, but we do look at the practicalities like key management.

Keep the Feedback Coming

We hope that reading this will encourage you to download CSAP Part 5, or the entire CSAP document package if you haven’t done so already – both are available here. Please reach out to MovieLabs if you have any questions about how to deploy any part of CSAP, including the new Part 5 and give us feedback as you rollout it out across your systems and environments. In 2023, we’ll be looking for Showcase examples of active CSAP deployments that will become working examples for others in the industry to learn from.

[1] Participant is a defined term in the MovieLabs ontology for media creation and could include a user, an organization, a service, and so on.

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Announcing CSAP Part 4: Securing Software-Defined Workflows https://movielabs.com/applying-the-security-architecture-to-workflows/?utm_source=rss&utm_medium=rss&utm_campaign=applying-the-security-architecture-to-workflows Wed, 19 Oct 2022 19:00:46 +0000 https://movielabs.com/?p=11463 Applying the Security Architecture to Workflows

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Introducing Part 4 of the Common Security Architecture for Production (CSAP)

Today we are publishing Part 4: Securing Software-Defined Workflows of the Common Security Architecture for Production (CSAP). It brings together two central threads of the MovieLabs 2030 Vision: CSAP and software-defined workflows (SDWs). Software-supported collaboration and automation are crucial to the future of scalable, multi-cloud workflows. This means that the security systems must work with, and in many cases, be driven by workflow software.

For this reason, CSAP is a workflow-driven security architecture for production in the cloud. It is a zero-trust architecture with a deny-by-default security posture and CSAP authorization rules that authorize activities. “Workflow-driven” means that security policies are created in response to what’s happening in the workflow, for example, the assignment of a task to an artist or the publication of dailies for review.

We use the term software-defined workflows (SDW) to broadly describe workflows where anyone designing a workflow has the ability to choose which tasks are used to perform specific functions, what assets and associated information those tasks communicate, which participants are involved, and what the rules are to advance or gate the process. Unlike workflows that are bound to specific hardware or rigid stacks of applications, SDWs are designed for change and the need to constantly modify and adapt workflows dynamically.

Multi-cloud and multi-org workflows are also a main driver for Part 4. The 2030 Vision assumes cloud infrastructures will be dynamic and shared across everyone and every organization working on production and therefore could be accessed by many organizations and independent contractors. This happens outside of the organization that controls the infrastructure, which contrasts with how private on-premises infrastructure is used and secured today. Extending the perimeter security models protecting private infrastructure to this cloud environment will be too complicated1 for the agile security management necessary to respond fast enough to new and changing workflows. It will exacerbate the problem of security interfering with the creative process.

This is the reason CSAP exists. It is designed to work hand in hand with the new way of producing content and, and to do so without impinging on the creative process.

Workflows have some form of workflow management – the “thing” that is managing the workflow.2 “CSAP Part 4: Securing Software-Defined Workflows” describes how workflow management and CSAP work together to secure workflows and protect their integrity.

Putting CSAP: Part 4 into Context

The lifetime of any workflow can be broken down into initialize and execute. Let’s take as an example that is part of a dailies workflow and see how Part 4 can be used to secure the steps in an example production workflow.

CSAP Part 4: Figure 1

Figure 1 – A simple dailies creation workflow

Initialize is where everything is brought together. In our example, which is not atypical, initialization means the shooting schedule, crew selection, delivery specifications, camera specification, etc. Each step in workflow initialization is accompanied by initialization of parts of the workflow’s security. For example:

  • When the production sets up the department: Accounts are created and roles defined for each crew member. Global policies are defined.
  • When the production agrees on its workflows: Authorization policy templates are created. Policy Enforcement Points (PEPs) are provisioned.

The second step could be further broken down into inter-departmental and intra-departmental initializations.

Execution, what happens after someone hits “go” is often largely event driven and, once the department agrees on its workflow, adjustments are made to accommodate new requirements from the production management or to improve the workflow. In this case, execution would likely be event driven with steps that look like this:

CSAP Part 4: Figure 2

Figure 2 – The events driving our dailies workflow example

The lifetime of authorization rules is set according to the security requirements of the production. In the case where the production has decided on more of a “least-privilege” approach using short-lifetime authorization rules, many of the events in the workflow could trigger security authorization changes. On the other hand, if a production uses long-lifetime authorization rules, the authorizations will be more static.

Let’s look at a couple possible examples from the dailies workflow above.

When camera and sound files arrive: The crew members tasked with syncing and uploading are authorized to access the files and workstations.

After the dailies have been approved and the files transcoded for creative review: Creative reviewers are authorized to stream the dailies. This type of authorization rule can be used to prevent premature delivery, meaning before review is completed.

These examples give some idea of how workflow management can drive security both at initialization and at execution. CSAP Part 4 goes into much more detail on how this workflow-driven security can be implemented.

SaaS and Workflow-Driven Security

SaaS offerings are also key components that must be integrated into software-defined workflows and their security. Part 4 considers the case of a closed service operated by a third party that has its own internal security and assets are held internally. The SaaS system is therefore responsible for ensuring that participants are authenticated for controlling their access to assets within the service as well as controlling any external access that it provides. In the context of a software-defined workflow that includes the SaaS system as one component, we have very similar needs for initialization and execution as in our examples above. If the service allows federation with external identity and access management system (IAM), some of these may be done through that IAM. And when a production requires short-lifetime authorization policies, the SaaS service needs to provide ways to support workflow-driven security policies, some of which may need to be set by systems external to the SaaS service. Part 4 double clicks on this use case.

Service Specific Authorizations

In considering authorization rules for different types of components, we’ve come to realize they often have different needs in how access controls may be scoped to particular portions of the service and to particular actions. File systems often use policies scoped to particular files or folders and actions based on CRUD (create, read, update, delete) operations. Messaging systems may scope policies to particular channels with actions such as create queue, read queue, send to queue, delete queue. Part 4 takes up  messaging and asset resolution systems as two examples of how scopes and actions can be defined for specific types of subsystems.

Keep the Feedback Coming

We hope that reading this will encourage you do download Part 4 and read about how CSAP secures software-defined workflows. Please reach out to MovieLabs if you have any questions about how to deploy any part of CSAP, including the new Part 4.

The next part of CSAP to be released is Part 5: Implementation Considerations. When we created CSAP, one of our goals was that it should not have any boxes that say “magic happens here.” Part 5 will give you insight into our thinking into the considerations we have about implementing CSAP, and it will be coming soon.

[1] Therefore, more likely to fail because complexity is the enemy of security.

[2] While a software-defined workflow will have some level of automation, our use of the term “workflow management” also applies to manual systems for scheduling work.

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Releasing Version 1.2 of CSAP Parts 1 to 3 https://movielabs.com/releasing-version-1-2-of-csap-parts-1-to-3/?utm_source=rss&utm_medium=rss&utm_campaign=releasing-version-1-2-of-csap-parts-1-to-3 Wed, 19 Oct 2022 18:00:23 +0000 https://movielabs.com/?p=11581 CSAP implementors’ comments improve CSAP

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Today we are releasing updates to the following parts of the Common Security Architecture for Production (CSAP):

  • CSAP Part 1: Architecture (v1.2)
  • CSAP Part 2: Interfaces (v1.2)
  • CSAP Part 3: Security Levels (v1.2)

These new versions come in response to comments from those organizations actively implementing CSAP in their workflows and systems. You talked, we listened!

We have changed how the architecture of the core security components is described and redistributed some of the functions.

We have also changed the term “Authorization Policy” (formerly known as “Dynamic Security Policy”) to “Authorization R.” In the revised CSAP architecture, the Policy Manager is collapsed into the Authorization Service and all the steps of Authorization Rule creation, including the validation against global security policies (those that come from, for example, an enterprise level and include the current security stance) happen within the Authorization Service. The Authorization Rules are then sent to the Authorization Rules Distribution Service which manages distribution to the Policy Enforcement Points.

A CSAP policy is a statement defining what is authorized or what must be denied, a CSAP rule describes a policy in a form understandable by the policy enforcement point to which it is directed. A policy template is the means to convert a policy into a rule and is often specific to the technology of the policy enforcement point.

Here is how v1.0 looked:

Version 1.2 update of CSAP Parts 1 to 3: Figure 1

And this is v1.2:

Version 1.2 update of CSAP Parts 1 to 3: Figure 2

The Authorization Rule is created using input from the same sources, but by moving the function of the policy service into the Authorization Service, implementation is simplified because the reconciliation of the Authorization Policy request and the global security policies happens as part of the Authorization Rule creation process rather than downstream.

We have also on CSAP delegation, describing how CSAP can be used across different organizations, each with a different level of security management autonomy.

Download CSAP Parts 1-3 v1.2 to see the updates in more detail, and you will also be able to read the expansion of Part 3 Security Levels, which adds detail to the levels and adds a section on automation.

We’ll continue to iterate CSAP with your input, so please continue to give us feedback as you learn and deploy.

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AWS Blog Series on Mapping CSAP to AWS Services https://movielabs.com/aws-csap/?utm_source=rss&utm_medium=rss&utm_campaign=aws-csap Thu, 13 Oct 2022 15:41:18 +0000 https://movielabs.com/?p=11476 The post AWS Blog Series on Mapping CSAP to AWS Services appeared first on MovieLabs.

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MovieLabs Announces Initial 2030 Vision Showcase Selections https://movielabs.com/movielabs-announces-initial-2030-vision-showcase-selections/?utm_source=rss&utm_medium=rss&utm_campaign=movielabs-announces-initial-2030-vision-showcase-selections Wed, 07 Sep 2022 04:34:11 +0000 https://movielabs.com/?p=11270 Featured Case Studies Demonstrate Progress and Momentum Across Range of Content Creation and Distribution Technologies and Workflows

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San Francisco, September 7, 2022 – MovieLabs, the technology joint venture of the major Hollywood motion picture studios, has announced the initial 2030 Vision Showcase selections that illustrate aspects of the 2030 Vision that have been implemented today.  The organizations with selected cases studies are Accenture, Amazon Web Services, Dreamworks Animation, Microsoft, Overcast, Prime Focus Technologies, ProductionPro, Skywalker Sound, Sony Pictures/Sony Ci and Disney Studios Content.

The MovieLabs 2030 Showcase Program recognizes organizations in the Media & Entertainment industry that are applying emerging cloud and production technologies to actual media workflows as case studies that are aligned with the 2030 Vision Principles. These companies are advancing the industry and reinventing the media creation ecosystem and, in the process, helping realize the MovieLabs 2030 Vision’s goals of enhanced efficiency and interoperability.

Richard Berger, CEO of MovieLabs, said: “We have had a tremendous response to the first phase of our 2030 Vision Showcase Program. It was great to see so many organizations submit case studies showing how they have been putting the principles of the 2030 Vision into practice across various parts of the media supply chain including: movie and TV production, broadcast and streaming distribution, live news, live sports and even music events. We had great difficulty choosing the first ten case studies to highlight as it has become clear that the MovieLabs 2030 Vision has been embraced by the industry and so much progress is being made in so many areas. This first set of case studies is just the beginning, and we look forward to highlighting additional case studies in the future as organizations across the industry make progress implementing the MovieLabs 2030 Vision.”

Earlier this Summer organizations were invited to demonstrate how they are implementing aspects of the MovieLabs 2030 Vision and moving from “principles to practice” by submitting their case studies to the 2030 Showcase Program. Submitting organizations needed to illustrate how their examples aligned with one or more of the 10 principles of the MovieLabs 2030 Vision. MovieLabs evaluated each entry, narrowing down the initial list in time to be highlighted at the IBC Show in Amsterdam. Later this year MovieLabs will publish the selected case studies on MovieLabs.com and they may be referenced by MovieLabs at industry events, conferences and online. Additionally, select 2030 Showcase participants will be invited to present their case study at a private event with production technology leaders from across the MovieLabs studio members – Paramount Pictures, Sony Pictures, Universal Pictures, Walt Disney Studios, and Warner Bros.

The selected case studies illustrate Principles 1, 2, 3, 4, 6 and 8 of the MovieLabs 2030 Vision.  Collectively they are a demonstration of the Vision concepts of cloud-based workflows, applications coming to the cloud storage, propagation of privileges publishing media through a workflow (instead of moving assets), archival media being used as an asset library for repurposing, a single identity system for all users in a workflow and complex media asset collections being linked through metadata.

More details on the MovieLabs 2030 Vision, the 10 key principles for the evolution of media creation and the selected Showcase participants case study names are all available on the MovieLabs website at www.movielabs.com/2030showcase.

About MovieLabs

Motion Picture Laboratories, Inc. (MovieLabs) is a non-profit technology research lab jointly run by Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal Pictures, Walt Disney Pictures and Television, and Warner Bros. Entertainment Inc.

MovieLabs enables member studios to work together to understand new technologies and enhance interoperability and efficiency. We help set the bar for future technology advancement and then define voluntary specifications, standards, and workflows that deliver the industry’s vision. Our goal is always to empower storytellers with new technologies that help deliver the best of future media for consumers.

For more information, please contact:

Clare Plaisted
PRComs
Tel: +1 703 300 3054
clare@prcoms.com

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MovieLabs Launches 2030 Showcase Program to Help Advance Strategic Growth in the M&E Industry https://movielabs.com/movielabs-launches-2030-showcase-program-to-help-advance-strategic-growth-in-the-me-industry/?utm_source=rss&utm_medium=rss&utm_campaign=movielabs-launches-2030-showcase-program-to-help-advance-strategic-growth-in-the-me-industry Wed, 29 Jun 2022 16:54:14 +0000 https://movielabs.com/?p=10689 Designed to Highlight Organizations Implementing the Principles of the 2030 Vision, Enabling Interoperability, and Responding to the Changing Media Landscape

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San Francisco, June 29, 2022 – MovieLabs, the technology joint venture of the major Hollywood motion picture studios, has launched the 2030 Showcase Program to recognize organizations in the Media & Entertainment industry that are applying emerging cloud and production technologies to advance the industry in reinventing the media creation ecosystem and to help realize the MovieLabs 2030 Vision and its goals of enhanced efficiency and interoperability.

Organizations that can demonstrate how they are implementing aspects of the MovieLabs 2030 Vision and moving from “principles to practice” are invited to submit their case studies to the 2030 Showcase Program. Submissions that demonstrate significant alignment with the 2030 Vision will be included in the MovieLabs 2030 case studies hosted on MovieLabs.com and may be referenced by MovieLabs at events, trade shows and speeches. Additionally, select 2030 Showcase participants will also be invited to present their case study at a private event with production technology leaders from across the MovieLabs studio members – Paramount Pictures, Sony Pictures, Universal Pictures, Walt Disney Studios, and Warner Bros. Discovery.

The MovieLabs 2030 Vision lays out 10 key principles for the evolution of media creation with which Showcase participants should be aligned with one or more:

  1. All assets are created or ingested straight to the cloud and do not need to move.
  2. Applications come to the media.
  3. Propagation and distribution of assets is a ‘publish’ function.
  4. Archives are deep libraries with access policies matching speed, availability and security to the economics of the cloud.
  5. Preservation of digital assets includes the future means to access and edit them.
  6. Every individual on a project is identified, verified and their access permissions efficiently and consistently managed.
  7. All media creation happens in a highly secure environment that adapts rapidly to changing threats.
  8. Individual media elements are referenced, tracked, interrelated and accessed using a universal linking system.
  9. Media workflows are non-destructive and dynamically created using common interfaces, underlying data formats and metadata.
  10. Workflows are designed around real-time iteration and feedback.

To enter in the 2030 Showcase program, interested organizations are invited to submit a short video (<5 mins) describing their work, and illustrating how it aligns with one or more of the 10 principles of the MovieLabs 2030 Vision listed above. The deadline for submissions is midnight on July 29. Entrants into this year’s 2030 Showcase program will be evaluated by MovieLabs in time to be highlighted at IBC in Amsterdam this September. Application videos should be uploaded to a file sharing/cloud service and a link to the submission emailed to ShowcaseProgram@movielabs.com. More details of the program and submission criteria are available at www.movielabs.com/2030Showcase.

Richard Berger, CEO MovieLabs, said: “Since we launched the MovieLabs 2030 Vision in 2019, we have been working with M&E businesses to share the dramatic changes the media industry is going through and explain the strategic importance of working together and investing in a unified approach to harness these emerging technologies in a way that enhances efficiency and interoperability. Many companies have incorporated the 2030 principles into their product road maps and strategic vision. The 2030 Showcase is our opportunity to highlight and recognize these companies and their progress, and to help the rest of the industry come together to build a more efficient future as we create modern global content at scale to satisfy consumer demand.”

About MovieLabs

Motion Picture Laboratories, Inc. (MovieLabs) is a non-profit technology research lab jointly run by Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal Pictures, Walt Disney Pictures and Television, and Warner Bros. Entertainment Inc.

MovieLabs enables member studios to work together to understand new technologies and enhance interoperability and efficiency. We help set the bar for future technology advancement and then define voluntary specifications, standards, and workflows that deliver the industry’s vision. Our goal is always to empower storytellers with new technologies that help deliver the best of future media for consumers.

For more information, please contact:

Clare Plaisted
PRComs
Tel: +1 703 300 3054
clare@prcoms.com

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MovieLabs Urgent Memo to the C-Suite https://movielabs.com/movielabs-urgent-memo-to-the-c-suite/?utm_source=rss&utm_medium=rss&utm_campaign=movielabs-urgent-memo-to-the-c-suite Wed, 16 Feb 2022 00:04:19 +0000 https://movielabs.com/?p=10501 MovieLabs makes the case that Investing in Production Technology and Cloud Centricity is No Longer an Option – it is Table Stakes.

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We published our 2030 Vision white paper “The Evolution of Media Creation” with its goal being, “to empower storytellers to tell more amazing stories while delivering at a speed and efficiency not possible today.” In that paper, we described 10 principles as key elements of the 2030 world we envisioned. Our call to action to the industry was “to collaborate by appropriate means to achieve shared goals and continue to empower future storytellers and the creative community.” When writing the “2030 Vision”, we debated over the target audience, but ultimately concluded that it should be aimed at production technologists (CTOs, CIOs, Cloud Companies, SaaS providers, Technology Companies, Software Architects) i.e. those who would not only recognize the challenges that we were highlighting, the merits of the principles we articulated, and also help in designing the technical solutions. However, we also highlighted that enabling the vision would take more than just technologists. The realization of the Vision also requires alignment and support from senior leadership across finance, marketing, operations, producers and even board members who provide organizations guidance on strategy, governance and long-term risk.

Since releasing that original white paper, production technology leaders from across the industry have embraced the 2030 Vision making it the industry’s reference for the future of media creation. And while having this alignment is absolutely critical for our shared vision’s success, today we’re releasing a new white paper [Urgent Memo to the C-Suite LINK] aimed at leadership across the content creation ecosystem – Chief Executives, Chief Financial Officers, Chief People Officers as well as board members, production executives and production companies. And we have a simple message – companies that want to not just survive but thrive in the modern content ecosystem need to invest in production technology now.

Much like investments in Distribution Technology 10 years ago enabled the rapid rise in consumer demand for streaming media services, we now need to make a corresponding investment in production technology to more efficiently create the content that our growing, global audiences are demanding. Let’s define what we mean by production technology – it’s often assumed to be just be on-set technologies like virtual production, cameras and LED walls but it’s broader than just that and also includes all technology and systems used to create final movies and shows including asset management, creative software tools, onboarding and talent scheduling, managing jobs, networks and infrastructure and so much more.

In an effort to place this technology vision in a business context, against the backdrop of what our industry is now facing, we have identified 5 trends that are shaping content creation and 3 strategic imperatives that organizations should follow now to ensure they can stay ahead of those trends. Technology is certainly a key part, but this is not a technical paper nor a call for technology investment just for the sake of it. There are clearly rationalized reasons why and how we must invest now to ensure competition and choice in the future and to not recreate the mistakes of the past, where we’ve had multiple opportunities to reinvent our content creation ecosystem but shied away from making the difficult, fundamental changes which could have unlocked significant efficiencies and value. Our new “Memo to the C-Suite” paper is marked “Urgent” because these changes are transformational and will take time – so we all need to act now to realize our shared vision as soon as possible.

Our industry is at a critical inflection point as emerging technologies (cloud, automation, AI, real-time engines) approach mass adoption and we reemerge from the pandemic which has both once crippled our industry and enlivened it. We cannot waste this opportunity to reinvent our 100-year-old production processes and create a more dynamic content creation ecosystem that is optimized for the sorts of content consumers are demanding now and will do in the future.

And while this paper is clearly not literally a “memo to the c-suite”, it does goes down easy. So, download your copy of the MovieLabs Urgent Memo to the C-Suite here and encourage your colleagues and friends to do the same.

The time for action is now. For more information, please follow MovieLabs on LinkedIN #2030Vision.

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