Rich Berger, Author at MovieLabs https://movielabs.com Driving Innovation in Film and TV Content Creation and Distribution Tue, 01 Aug 2023 01:14:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.3 https://movielabs.com/wp-content/uploads/2021/10/cropped-favicon-32x32.png Rich Berger, Author at MovieLabs https://movielabs.com 32 32 MovieLabs Urgent Memo to the C-Suite https://movielabs.com/movielabs-urgent-memo-to-the-c-suite/?utm_source=rss&utm_medium=rss&utm_campaign=movielabs-urgent-memo-to-the-c-suite Wed, 16 Feb 2022 00:04:19 +0000 https://movielabs.com/?p=10501 MovieLabs makes the case that Investing in Production Technology and Cloud Centricity is No Longer an Option – it is Table Stakes.

The post MovieLabs Urgent Memo to the C-Suite appeared first on MovieLabs.

]]>
We published our 2030 Vision white paper “The Evolution of Media Creation” with its goal being, “to empower storytellers to tell more amazing stories while delivering at a speed and efficiency not possible today.” In that paper, we described 10 principles as key elements of the 2030 world we envisioned. Our call to action to the industry was “to collaborate by appropriate means to achieve shared goals and continue to empower future storytellers and the creative community.” When writing the “2030 Vision”, we debated over the target audience, but ultimately concluded that it should be aimed at production technologists (CTOs, CIOs, Cloud Companies, SaaS providers, Technology Companies, Software Architects) i.e. those who would not only recognize the challenges that we were highlighting, the merits of the principles we articulated, and also help in designing the technical solutions. However, we also highlighted that enabling the vision would take more than just technologists. The realization of the Vision also requires alignment and support from senior leadership across finance, marketing, operations, producers and even board members who provide organizations guidance on strategy, governance and long-term risk.

Since releasing that original white paper, production technology leaders from across the industry have embraced the 2030 Vision making it the industry’s reference for the future of media creation. And while having this alignment is absolutely critical for our shared vision’s success, today we’re releasing a new white paper [Urgent Memo to the C-Suite LINK] aimed at leadership across the content creation ecosystem – Chief Executives, Chief Financial Officers, Chief People Officers as well as board members, production executives and production companies. And we have a simple message – companies that want to not just survive but thrive in the modern content ecosystem need to invest in production technology now.

Much like investments in Distribution Technology 10 years ago enabled the rapid rise in consumer demand for streaming media services, we now need to make a corresponding investment in production technology to more efficiently create the content that our growing, global audiences are demanding. Let’s define what we mean by production technology – it’s often assumed to be just be on-set technologies like virtual production, cameras and LED walls but it’s broader than just that and also includes all technology and systems used to create final movies and shows including asset management, creative software tools, onboarding and talent scheduling, managing jobs, networks and infrastructure and so much more.

In an effort to place this technology vision in a business context, against the backdrop of what our industry is now facing, we have identified 5 trends that are shaping content creation and 3 strategic imperatives that organizations should follow now to ensure they can stay ahead of those trends. Technology is certainly a key part, but this is not a technical paper nor a call for technology investment just for the sake of it. There are clearly rationalized reasons why and how we must invest now to ensure competition and choice in the future and to not recreate the mistakes of the past, where we’ve had multiple opportunities to reinvent our content creation ecosystem but shied away from making the difficult, fundamental changes which could have unlocked significant efficiencies and value. Our new “Memo to the C-Suite” paper is marked “Urgent” because these changes are transformational and will take time – so we all need to act now to realize our shared vision as soon as possible.

Our industry is at a critical inflection point as emerging technologies (cloud, automation, AI, real-time engines) approach mass adoption and we reemerge from the pandemic which has both once crippled our industry and enlivened it. We cannot waste this opportunity to reinvent our 100-year-old production processes and create a more dynamic content creation ecosystem that is optimized for the sorts of content consumers are demanding now and will do in the future.

And while this paper is clearly not literally a “memo to the c-suite”, it does goes down easy. So, download your copy of the MovieLabs Urgent Memo to the C-Suite here and encourage your colleagues and friends to do the same.

The time for action is now. For more information, please follow MovieLabs on LinkedIN #2030Vision.

The post MovieLabs Urgent Memo to the C-Suite appeared first on MovieLabs.

]]> Introducing the MovieLabs 2030 Vision Blog https://movielabs.com/introducing-the-2030-vision-blog/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-the-2030-vision-blog Wed, 28 Oct 2020 00:05:57 +0000 https://movielabs.com/?p=4864 A Message from the Future

The post Introducing the MovieLabs 2030 Vision Blog appeared first on MovieLabs.

]]>
My name is Richard Berger, the CEO of MovieLabs, and I’m writing to you using our new ‘blog warp’ technology from the year 2030. Here at the lab we’ve been working with our member studios to advance the future of media creation, and I’d like to share with you what it’s like in 2030.

The good news is that the future looks great. Storytellers, together with creative teams assembled from around the world, are able to produce amazing movies and TV shows with virtually no limits – enabled by almost infinite compute, using secure, cloud-native, software-defined workflows with real-time engines for rapid iteration. And we finally have flying cars!

Unfortunately, I also have some bad news – which is that the 2030 future is not predetermined. There are steps all of you must take now in your present and along the way to ensure you stay on the right path. As we say, if you don’t know where you are going, any path will get you there. Now that we have “seen” the future we all really want, we invite you to join us in plotting a course to realize the MovieLabs 2030 Vision.

Welcome to the MovieLabs 2030 Vision Blog!

If you are here, I assume you have probably already read our paper, “The Evolution of Media Creation – A 10-Year Vison for the Future of Media Production, Post and Creative Technologies”. In the paper, we paint a picture of media creation some 10 years in the future. We describe technological advances which will enable seismic changes in media workflows, and we propose ten foundational principles as keys to that future.

Those principles provide a roadmap for industry collaboration across three interrelated workstreams: New Cloud Foundations, Security & Access, and Software-Defined Workflows.

The response to the white paper has been tremendous, and we have clearly struck a chord with many technology leaders across our industry. The MovieLabs 2030 Vision has been referred to as a North Star that clearly articulates a common direction for the evolution of media creation. If you haven’t already read the white paper, you can download a free copy from our site.

In this blog, we’ll be talking about our work and how, together as an industry, we move from principles to practice and accelerate the path to the 2030 Vision. This blog, and other associated publications, webinars and talks, are intended for production technology leaders from studios, cloud providers, application/service providers, creative service vendors and other industry stakeholders interested in empowering the creative community.

Consistent with the organization of our 2030 Vision white paper, we will feature blog posts across three topics, broken down into different workstreams so you can follow the content which is most interesting to you:

1) Cloud Foundations – what is “cloud-ready” today and what gaps require more industry focus in order to enable truly cloud-native workflows? #ML2030Cloud

2) Security & Access – what does a cloud-native workflow security architecture look like and what are the recommended approaches for implementation? #ML2030Security

3) Software-Defined Workflows – what is required to enable software-defined workflows, including common data models and interfaces? #ML2030Workflows

We will be expanding on the concepts presented in the vision white paper and provide actionable information that will help drive our common technology agenda with the ultimate goal of empowering storytellers to tell more amazing stories while delivering at a speed and efficiency not possible today.

We hope you will find our blog informative. You can discover new posts and content by following MovieLabs on LinkedIn, or searching for the hashtag #MovieLabs2030.

Will you join our movement and say you helped create the future? #MovieLabs2030

The post Introducing the MovieLabs 2030 Vision Blog appeared first on MovieLabs.

]]>