We believe that the digital supply chain can be automated almost fully, allowing products to flow seamlessly from studios to retailers. Over the last several years a concerted effort from studios, retailers, service providers and industry consortiums has created a collection of specifications that can transform the supply chain into a tool for delivering the best possible user experience efficiently and inexpensively across many devices in as many markets as possible. That streamlined supply chain also will enable new business and marketing opportunities that have not been possible before. MovieLabs recommends full adoption of this suite of specifications, all of which are included in the MovieLabs Digital Distribution Framework. To learn more, read our white paper.
Click here to download the white paper.